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The Story Behind Netflix Releasing Cloverfield Paradox After The Super Bowl
The Cloverfield franchise's marketing has always been just as exciting as the movies themselves. It's a series predicated mostly on surprises, which makes it difficult to maintain once audiences expect something different. According to J.J. Abrams, the whole point of The Cloverfield Paradox's shock, post-Super Bowl release was to continue capitalizing on that element of surprise. The producer took the stage during a recent Facebook Q&A panel and explained:
We were talking to Paramount and the truth is we were trying to figure out like what was the most fun way to release the movie? And literally it just came out of that conversation. Because people sort of knew this movie was coming, they knew it was a Cloverfield movie and the series had always been so much about surprise, we were literally talking about what was the most fun way we could surprise people with this. We thought, 'Well I wonder if this is even a possibility?' We went and had a meeting with Netflix and it was this totally weird, creepy, top secret meeting [about], 'What if this could happen?' And they were so great at Netflix.
It sounds like every decision made about the film's debut stemmed from a desire to keep the surprising themes of the Cloverfield franchise intact. Nobody knew what the first movie would be when it initially debuted, and then 10 Cloverfield Lane evolved that premise by not making its anthology premise entirely clear during the marketing. With those two ideas set up, Abrams, the folks at Paramount, and Netflix came up with a crazy idea of just dropping the film after the Super Bowl in an unprecedented move.
That level of secrecy involved quite a bit of lying, but it also sounds like it was fun for many people who were in on the secret. The Cloverfield Paradox director Julius Onah continued during the Facebook Q&A panel and explained:
It was a lot of lying, a lot of keeping secrets from even our own friends and family. It was a lot of fun. It's so rare to kind of be able to just drop a movie on the whole planet.
That comment seems to echo other remarks made by those close to the development, production, and release of The Cloverfield Paradox. Specifically, CinemaBlend recently sat down with Paradox star Elizabeth Debicki during the press junket for Peter Rabbit, and she explicitly acknowledged that the virtually-unprecedented level of secrecy associated with the film was part of its charm. Thus she had no interest in discussing it until we could actually watch it.
The Cloverfield Paradox is now streaming on Netflix. Check out our in-depth review of the film, and hop over to our movie premiere guide to see what other films are set to debut in 2018.
While Deadpool's future with the MCU is still a mystery, cinephiles should rest easy knowing that Ryan Reynolds' franchise won't be Marvel's Kevin Feige Says Disney Won't Be Changing Deadpool-%Well, that's a relief.
Marvel Studios won't change Deadpool because it's "working
In the Infinity War ending, the Avengers try to stop him, eventually killing Vision in order to destroy the Mind Stone inside his head. But Thanos simply uses the Time Stone to reverse the process
Avengers Infinity War / Hulk Doesn't Want To Come Out Scene
The Best Movies of 2018, According to IndieWire Critic Eric Kohn Anyone who thinks this was a bad year for movies hasn't seen enough of them. Here are 18 highlights from another memorable
The Best Movies of 2018, According to IndieWire Critic Eric Kohn
Tilda Swinton is an acclaimed actress who is known for ability to slip into new characters, almost completely disappearing into her roles. Swinton's presence helps carry weight in her films, with her next release being the upcoming remake of the horror classic Suspiria.
Tilda Swinton Wore a Fake Penis for Her 'Secret' (But Totally
Final Destination is an American horror franchise composed of five films, comic books and novels. It is based on an unproduced spec script by Jeffrey Reddick, originally written for The X-Files television series, and was distributed by New Line Cinema.
The 5 Final Destinations Nation, but a dream within a dream
'The Green Hornet': Seth Rogen Remembers Nicolas Cage's 'Insensitive' Idea to Play A 'White Jamaican' Villain "That sh*t was crazy," Rogan says about what Nicolas Cage had planned
Nicolas Cage to Play the 'Gangster Villain' in Green Hornet
Crazy Rich Asians author Kevin Kwan travels to Paris to meet the Asian style icons who are shaking up the staid world of couture. 'Crazy Rich Asians' star Constance Wu on her game changing
Warning: spoilers for Avengers: Endgame are in play. If you haven't seen the film yet, use the Time Stone to rewind and see the film before reading this piece. And if you have seen the film
Avengers: Endgame Rumors That Turned Out To Be True
Despite Lawsuit, Amazon Says Termination Of Woody Allen Was 'Justified' 12 minutes ago Amazon is firing back with its first big move as it stares down a massive $68 million lawsuit by Woody Allen for a breach of contract.
Amazon Says It Was "Justified" in Terminating Woody Allen
Terminator 6 Has Found Its First New Lead - cinemablend.com
Director Colin Trevorrow says Jurassic World 3 won't include any new hybrid dinosaurs. Technically speaking, of course, all the dinosaurs in the Jurassic Park and Jurassic World movies are "hybrid dinosaurs" in a sense.
Jurassic World 3 Won't Include New Hybrid Dinosaurs
Tom Hanks was already the absolute perfect choice to play Fred Rogers in the upcoming biopic about the children's television host. Now, the official title for the film has been revealed and it's already giving me that warm feeling that Mr. Rogers' Neighborhood always did.
The upcoming Mr. Rogers film starring Tom Hanks - USA TODAY
What Mark Hamill Thinks Of The Solo: A Star Wars Story Trailer After what felt like an overlong wait with a great deal of hand-wringing , we finally got our first look at Solo: A Star Wars Story earlier this week with a Super Bowl tease and a trailer .
Solo: A Star Wars Story Mark Hamill thinks of criticism
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